To start with, Gazehawk is a company which offers the eyetracking technology to everyone unlike the others which costs about hundreds of thousands of dollars! But they offer for quite cheap price.There will be no issue of wearing some separate hardware for this.It’s completely friendly and very amazing!
But after all what exactly is the eye tracking? Here is a simple definition! In the simplest terms, eye tracking is the measurement of eye activity. Where do we look? What do we ignore? When do we blink? How does the pupil react to different stimuli? The concept is basic, but the process and interpretation can be quite complex.
Just check out this video.It’s cool!
It’s been found out that,”you should put your navigational information and logo in the top left of the page because that is where users look first.”
This is how it works!